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What Fashion Can Teach Us About Internet Marketing

Internet marketers generally aren’t thought of as clothing designers and they don’t think of themselves as such. After all, an e-book about home finance isn’t exactly a fashion magazine. Why should an internet marketer worry about the fashion statement he makes? What’s that got to do with anything?

Of course, if the product he is selling is clothes, fashion has everything to do with marketing. But that’s about the only niche market that has anything to do with the rag trade, right? What self-respecting young man cares about what he wears? The truth is that we all do. We made throw on a dirty tee shirt and an old leather watch in the morning, but those are the fashion statement we’re making.

Let’s take the example of a construction worker. He gets out of bed in the morning, puts on his work clothes and then laces up his brown boots. Everything he is wearing is designed for a utilitarian purpose. But he could have worn black boots. Why did he choose the color brown? It’s probably because his workmates wear the color and he wants to be identified as part of the crew.

Now let’s look at that from the internet marketer’s perspective. He wants his potential customers to feel that he is someone they can relate to. He may be selling a home loan package, but if the package he is selling is tailored to working class couples, a photograph of a construction worker wearing his workboots while closing a home loan deal will make the customer feel like the loan package fits his lifestyle even before he reads about the offer.

Let’s take another niche and see how fashion can figure into that. An affiliate marketer is trying to push a software program that drives traffic to your website. The people who would be interested in that product probably are struggling in an overheated niche. What they need is your program, but how do you convey to them the message that your product can help them fight internet traffic? Put on your black helmet and show them how tough you are!

Bikers are rebels who get ahead by being tougher than everybody else. They take a novel approach to life and are envied for their ability to just cruise through traffic jams and take to the open road. Black leather pants, a black tee shirt and black headgear show the world that you got successful thanks to your tough, rebellious software program. The photograph of you on your expensive black and chrome motorcycle proves it!

You should be able to see by now how fashion and internet marketing have everything in common. Just because someone claims to be immune to it doesn’t mean they are. On some level, fashion speaks to us all. Use it to your advantage!

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